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1,242 reviews from beloved customer

AWA

A ritual of refined exfoliation

Crafted with silver-enhanced fibers to help the towel stay fresh, this Japanese-inspired exfoliating towel gently lifts away daily buildup, leaving skin feeling noticeably smoother and softer.

€16,95 
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Gentle exfoliation for smooth, balanced skin

Dual-sided design for cleansing and exfoliation

Long, flexible design for full-body care

Helps lift away daily buildup without irritating the skin

Refines skin texture for a smoother, more confident appearance

  • Details

  • Care

  • Sustainability

Dual-sided design: one side for gentle cleansing, one side for exfoliation

Thoughtfully textured surface designed to exfoliate without overstressing the skin

Silver-enhanced fibers help the towel stay fresh between uses

Flexible length and width for comfortable full-body reach, including the back

Lightweight construction that dries quickly after use

Suitable for use with body wash, soap, or cleanser

Designed for regular shower use

Rinse thoroughly after each use

Hang to air dry between showers

Machine wash cold when needed

Do not bleach

Allow to fully dry before storing

Our Approach

From the beginning, we’ve believed that everyday care should be thoughtful — for your skin, for daily routines, and for the way products are made.
This exfoliating towel was designed with intention, focusing on gentle performance, longevity, and simplicity.

See Our Impact
We prioritize durable, reusable materials and considered design to reduce reliance on disposable scrubs and short-lived exfoliating products.
By creating a towel meant to last, dry quickly, and stay fresh between uses, we aim to support a more mindful, low-waste bathing ritual.

Transparency & Responsibility

We work with manufacturing partners who follow responsible production practices and quality standards.
Our materials are selected for skin comfort and everyday use, and each towel is reviewed for consistency, safety, and performance before it reaches you.

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Cooling Comfort

Moisture Control

Skin-Safe Fabric

Long-Lasting Softness

Exfoliation should feel gentle - not aggressive

Feel comfortable in your skin again

Inspired by Japanese bathing rituals, this exfoliating towel is designed to gently lift away daily buildup without stressing the skin.
The result is smoother texture, fewer buildup-related bumps, and a more balanced skin feel - ?a refined approach to exfoliation that fits effortlessly into your daily shower.

what our customers notice most

Based on feedback from customers using our exfoliating towel

98%

say their skin feels smoother and more comfortable after exfoliating

87%

notice a more even skin texture with regular use

78%

describe the exfoliation as comfortable and non-harsh

69%

feel more confident in the look and feel of their skin

Gentle care that makes a visible difference

Smoother skin you can feel

Gentle exfoliation helps refine uneven texture, while the textured surface works with your cleanser to create a rich, satisfying lather - leaving skin feeling smoother and more balanced with regular use.

Calmer skin begins with balance

Inspired by Japanese bathing rituals, this gentle exfoliation helps prevent daily buildup from settling into the skin, supporting a smoother, more even-looking surface over time.

Balanced care, every shower

Designed to exfoliate without overstressing the skin, this dual-sided towel offers gentle care with comfortable reach — even for hard-to-reach areas.

what makes this exfoliation different ?

This Japanese-Inspired Towel

Traditional Scrubs & Tools

Exfoliation Method

Gentle, consistent exfoliation inspired by Japanese bathing rituals

Often rely on harsh particles or aggressive friction

Impact on Skin

Designed to exfoliate without overstressing the skin, supporting comfort and balance

Can irritate the skin and disrupt its natural balance over time

Texture & Control

Soft yet effective texture with even contact across the skin

Uneven exfoliation that can feel rough or inconsistent

Ease of Use

Comfortable reach and flexible design for easy full-body care

Hard to reach areas like the back without strain

Cleanliness & Care

Biodegradable fibers and eco-conscious production

Can trap residue and moisture over time, leading to odors and inconsistent cleanliness.

Dermatologist Tested for Skin Comfort

Designed with skin comfort in mind

Gentle exfoliation should support the skin, not disrupt it.
This towel was reviewed for skin comfort and regular use, focusing on balance, consistency, and everyday care rather than aggressive scrubbing.

See What Our Customers Are Saying 

Jess

“My skin looks calmer over time”

“I wasn’t looking for harsh exfoliation. With regular use, my skin started to look calmer and more balanced, especially after showers.”

Megan

My skin looks calmer over time

“After a few weeks, my skin felt smoother and more even. It’s gentle enough that I actually stuck with it.”

 

Sofia

“I feel more comfortable in my skin”

“My shower routine feels more intentional now, and my skin feels cleaner and more comfortable afterward.”

upgrade your daily shower ritual

Designed for regular use. Gentle on skin. Thoughtfully made to last.
A simple ritual that fits effortlessly into your daily shower.

Frequently asked questions

Have questions? We’re here to help

Title

Can I use this towel every day?

Yes. The towel is designed for everyday use thanks to its dual-sided design.

Use the smooth side daily for gentle cleansing and lathering

Use the textured exfoliating side as needed for light exfoliation

This allows you to adjust your routine based on what your skin needs each day.

What’s the difference between the two sides?


Each side serves a different purpose:

Smooth side: Gentle cleansing and daily washing

Exfoliating side: Light exfoliation to help lift away surface buildup

This balance makes the towel suitable for both daily care and exfoliation, without overstressing the skin.

Is daily exfoliation safe?

Exfoliation doesn’t have to be harsh to be effective.
The exfoliating side is designed for gentle, controlled exfoliation, allowing many people to use it regularly.

As always, listen to your skin and adjust pressure or frequency as needed.

Is it suitable for sensitive skin?

Yes. The towel was reviewed for skin comfort and designed to exfoliate without aggressive friction.

If you have sensitive skin, start with the smooth side and introduce the exfoliating side gradually.

How is this different from scrubs or exfoliating gloves?


Traditional scrubs and gloves often rely on harsh particles or rough textures.

This towel provides:

Even contact across the skin

No abrasive particles

A gentler, more consistent exfoliation

Inspired by Japanese bathing rituals, it focuses on regular care over intensity.

Does it help with rough or uneven skin texture?


By gently lifting away daily surface buildup, exfoliation can help the skin feel smoother and more balanced over time.

Many people notice improvements in how their skin looks and feels with consistent use.

What are silver-enhanced fibers used for?

 

Silver-enhanced fibers help the towel stay fresher between uses by reducing lingering moisture and odor.
They are not intended to treat the skin.

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